Manager - Insights & Analytics (2023-Oct to 2024-Nov)

Sydney

2024 - 2023

• Established the agency’s first centralised insights function, defining strategy and processes that positioned analytics as core to regulatory decision-making.
• Launched Voice of Customer (VoC) program unifying cross-divisional teams under shared data strategy, improving customer experience measurement.
• Automated reporting via PowerBI and Qualtrics dashboards, enabling real-time insights shaping strategic decision making.
• Defined research strategy aligned with regulatory priorities, delivering on agency’s public commitments while influencing refinement of future policy decisions across key market sectors.
• Built trust in evidence-based insights within the agency, which previously lacked confidence in data-driven approaches.
• Created a roadmap for regular reporting, ensuring insights were actionable and integrated into business operations.

Analytics Lead, Australia & New Zealand (2022-Dec to 2023-Oct)
Senior Analytics Consultant (2021-Mar to 2022-Dec)

Sydney

2023 - 2021

• Established and managed team of analysts, optimizing resource allocation across client deliverables and growth initiatives.
• Scaled analytics operations, delivering client-facing dashboards for pharmaceutical clients informing market entry strategies and customer outcomes.
• Collaborated cross-functionally to define products, create value propositions, and establish pricing structures for analytics services.
• Drove ANZ analytics strategy, positioning company as thought leader in utilizing big data to identify non-compliant prescription patterns, medication behaviors with patient risk correlations, and comorbidity indicators with mortality implications.
• Led data governance & quality assurance with automated implementation in collaboration with Engineering and Product team, including end-to-end oversight of monthly dataset updates, designing automated pipelines to enforce data dictionary rules, validate consistency, and flag anomalies.
• Spearheaded onboarding of New Zealand health dataset, creating ETL rules, standardized data dictionary, and documentation aligned with governance framework.
• Developed automated insight delivery tracking medication journey and adherence trends, enabling communications strategy refinements, while capturing market share for clients.
• Delivered patient segmentation analysis and behavioural insights for healthcare clients, identifying high-value patient patterns and retention opportunities.

Research Manager (2018-Mar to 2021-Mar)
Higher Duties (2020-Feb to 2020-Nov)

Sydney

2021 - 2018

• Led and mentored a team of researchers and analysts, executing research projects and delivering high-quality reports within deadlines.
• Designed and implemented quantitative and qualitative research programs, generating actionable insights for strategic planning.
• Conducted complex data analysis using SQL and R, providing strategic recommendations for program catalogue optimization.
• Led mixed-method research on student engagement, directly informing budget allocations and program redesigns.
• Collaborated with IT, student sales, digital, accounts, and campaigns teams to clean and connect data into a centralized system, establishing single source of truth to enable real-time, reliable reporting for senior leaders.
• Led forecasting analysis of student demand (including enrolment and withdrawal patterns) across program portfolio, informing strategic planning decisions, resource planning and program portfolio optimisation different offering types.

Consultant (2016-Jun to 2017-Nov)

Sydney / Singapore

2017 - 2016

• Designed and managed end-to-end market research projects, from experimental design to final insights delivery.
• Designed brand health and market access studies for pharmaceutical clients, including predictive analytics and brand positioning.
• Designed and led research utilizing advanced analytical techniques including choice modeling, segmentation analysis, probability modeling, and predictive analytics for customer insights.
• Designed and executed prompted diary and forum research to capture longitudinal patient emotional journeys from diagnosis through treatment adherence, including lifestyle changes, health-conscious choices, and support group engagement.
• Maintained client relationships and contributed to business development through insights-driven recommendations.
• Delivered insights on market trends, concept testing, brand positioning, and competitive strategy for pharmaceutical clients.

Account Manager (2016-Feb to 2016-Jun)
Senior Research Executive (2013-Jun to 2016-Feb)

Ipsos

Sydney

2016 - 2013

• Managed key client accounts across finance, D2C, FMCG, and healthcare industries, delivering strategic insights for brand growth.
• Conducted advanced research in brand equity measurement, innovation testing, and market forecasting.
• Certified in Ipsos Bayesian Network (IBN) analytics, conducting probability modeling and scenario analysis.
• Delivered valuable and actionable customer insights through utilising choice modeling techniques (conjoint analysis, DCM) and segmentation methods (K-means, random forest).
• Optimised clients’ brand and product positioning and competitive strategy through correspondence analysis, TURF analysis, and max-diff methodologies.
• Designed and led prompted diary and forum research to capture longitudinal consumer behavior and deeper contextual insights.
• Delivered insights on market trends, consumer behavior, and brand positioning, informing marketing strategy and optimizing value propositions for optimal uptake

Project Manager (2011-Oct to 2013-Jun)

INSIDESTORY

Sydney

2013 - 2011

• Managed end-to-end research projects for private and public sector clients, including regulatory and policy environments.
• Championed eye tracking market research combining pupil dilation, gaze tracking, and conscious response measurement to assess emotional relevance and engagement across visual media.
• Coordinated prompted diary and forum research initiatives, supporting senior researchers in capturing longitudinal consumer insights.
• Liaised with external suppliers and coordinated multi-stakeholder research initiatives.

Masters of Management in Community Management

University of Technology

Sydney

N/A

Postgraduate Diploma Psychology

Murdoch University

Perth

N/A

Bachelor of Arts - Psychology

Macquarie University

Sydney

N/A